Stay KooooK is a contemporary accommodation concept by SV Hotel for people who plan on staying in a city for an extended period of time. It offers the casualness of a sharing solution combined with the attentive service of a hotel. The temporary home is geared towards guests seeking practical overnight accommodations for longer stays. Stay KooooK is now present in several cities in Germany and Switzerland, and is expanding.
The Stay KooooK team approached us with the request that we develop English oxymorons (terms or expressions containing a contradiction, such as “old news” or “working vacation”) for Stay KooooK’s social media channels. The company uses English oxymorons around their motto “Stay KooooK. Stay you.” to express that at Stay KooooK, people can always be themselves and feel comfortable no matter where they are. Coming up with the oxymorons was such a fun project and whenever they show up in our social media feed, it makes us smile.